Foursquare: The Web Series

April 27, 2010 at 9:20 pm Leave a comment

By Sally Saville Hodge

When last I wrote (which wasn’t all that long ago, for a change), I took a look at Foursquare.

In a nutshell, this location-based social media tool allows people to “check in” when they’re out and about in their neighborhoods, and post tips and comments about their surroundings. They earn points for check-ins, the opportunity to earn special badges and to become “mayor” of frequently visited spots.

Participating venues can use Foursquare to track and reward users who are frequent visitors: “We see you’ve been at our bar 10 times in the last three days: Here’s a free beer and the address of Alcoholics Anonymous…”

It’s goofy fun, and for the most part harmless, depending on how much of your life you really want to share. (One of my staffers might be having second thoughts about friending me after I asked him how Saturday night’s concert was.)

You might get more of a sense of the ridiculous that can factor into this through the Foursquare Cops web series brought to you by Hubspot. Enjoy!

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Entry filed under: Integrated Marketing, Marketing Communications, Marketing Strategy, New/Social Media, Trends, Web Development.

Having a ball with Foursquare Getting beneath the buzz of digital communications strategies

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