Why online hits matter

January 19, 2009 at 8:43 pm 2 comments

By Sally Saville Hodge

We still hear all too often from clients and prospects who thank us very much for those online hits, “but we want to be in the paper!”

I suspect that the full implications of the “viral” benefits of online media coverage are difficult for them to grasp. Here’s a case in point I use time and again. We got mention of one of our client’s blogs (with the link) on Reuters.com last year. It was still driving traffic there two months later – long after a traditional placement would have done its duty as birdcage liner.

Here’s a good overview (below) of the media channels out there that makes the case for why online is where you want to be if it’s reach you’re looking for. Special thanks to The Bad Pitch Blog for driving this out.


Entry filed under: Integrated Marketing, New/Social Media, Trends.

On jargon and buzzwords and really tired phrases Any PR is not, in fact, good PR

2 Comments Add your own

  • 1. Adam Parker  |  January 25, 2009 at 12:26 pm

    Hi Sally

    Thanks for featuring our video. We set out to try and produce something that helped PR practitioners explain to clients the value of online coverage, WOM and search. If we have achieved this – if only in a small way – then that is great 🙂

    Thanks again

  • 2. Sally Hodge  |  January 26, 2009 at 3:06 pm

    Happy to be able to use it, and I’ll keep watching for more from your shop!


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