New respect for PR? If Ad Age is any indicator, maybe so! Don’t try this at home. Seriously.

3 Comments Add your own

  • 1. juniper cards  |  June 30, 2008 at 1:27 pm

    Nice Site!

  • 2. Cybergrrl Oh aka Aliza Sherman  |  August 18, 2008 at 10:39 pm

    The question isn’t whether you should just because you can. The question is: If you do, what sort of overall return can you get?

    While the numbers IN Second Life may not impress, the lead up to Second Life events and the post-write-ups are more often worth it than not.

    Many authors, experts and business owners are scratching their head about how to get more Google hits, how to extend their brand in the noisy spaces of social media and how to penetrate new media venues. Second Life provides an excellent, low-cost, low-effort solution to these marketing queries.

    By appearing in Second Life, you can immediately tap into Second Life bloggers, get branding on MySpace and Facebook, be talked about on Twitter, Plurk, Jaiku and Pownce, getting talked about on Second Life-oriented video and audio podcasts and get written about in Second Life publications on the Web. Talk about fast, easy branding and Google-ability!

    Looking at Second Life as a singular event or venue is limited thinking. Looking at Second Life as an entree into the entire social media fabric that overlays the Web as we know it is a better way of viewing it. Not participating in something without understanding the full benefits isn’t really smart business.

  • 3. Sally Hodge  |  August 19, 2008 at 2:14 pm

    Great feedback, and thanks! I think Second Life is still evolving and marketers (and clients) are growing their understanding of how to leverage opportunities there. By the same token, you have to know your markets. Are these benefits that are relevant to the b2b market, for example? Does Twitter have enough users in your targeted audiences to make it a viable benefit? It’s not just understanding the “full benefits” that’s importance, but understanding their relevance to your audience.


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