Don’t titter at Twitter – there’s a place for almost everything in this changing new media world

May 13, 2008 at 5:14 pm Leave a comment

Sally Saville Hodge

A month or so ago, Helena Bouchez, our erstwhile, soon-to-be-former VP and resident guide to all things new- and social media-related, started telling me about the marvels of Twitter. Then she sent me some links to some of her favorite Twitterers.

I kind of knew about Twitter. Little top-of-mind messages – 140 characters max – that you can use to keep your friends and followers abreast of what you’re doing and thinking during the course of the day. A mini blog, as it were. Accessible through the Web, your cell phone, and instant messaging.

Now, Helena is a self-proclaimed early adopter, God love her. Once she gloms onto something, she does it with gusto. She now oooVoos and/or Skypes with aplomb. She has several blogs. So it’s not surprising that she’s Twittering away with great regularity.

It takes me a bit longer to embrace a lot of this stuff. It’s only been the last several years, for example, that I’ve been satisfied with the business benefits of a blog strategy, and, heck, we only just launched this one in January. (The time commitment I was worried about? I was right: It’s 1:21 p.m. Saturday and I’m writing this post instead of playing outside!)

So I went to some of Helena’s recommended Twitterers. One I liked. Gaper’s Block’s Twitters are useful little facts about stuff going on in the city. The others? Not so much. When I see a bunch of messages that read like this…

11:45 a.m.: landed at Las Vegas airport.
Left laptop in room; had to go back for it.
Was late to my meeting with students.
5:45 p.m., and I’m boarding now to go back home.

…my first reaction is: Does anyone really care?

Apparently they do, or Twitter’s ranks wouldn’t be swelling with each passing day. (*Pat on my own back: Many people have lives that seem to be as boring as yours!)

Helena hasn’t yet talked me into setting up my own Twitter feed. I am, nonetheless, keeping an eye on this utility to see how its applications expand.

The Bad Pitch Blog, for instance, just exhorted its readers to learn not to hate Twitter, and shared how some have used it for more than just mental masturbation. Like the PR person who followed one journalist’s feeds, and used the tool to not just successfully make a story pitch but to see the article through, including fact checking.

Now, that’s cool and useful. And the kind of thinking may make a believer out of me yet.

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Entry filed under: Agency Management, Integrated Marketing, Marketing Strategy, Media Relations, New/Social Media.

A post with a point! Managing the viral spread of bad customer experiences

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