Technology on the edge: ooVoo

February 19, 2008 at 9:12 pm 6 comments

Helena Bouchez

Try as I might, I can’t seem to let go completely of my connection to the advertising business, where I worked for six years leading tech initiatives before crossing over to PR.

A search on my former employer landed me on George Parker’s AdScam blog, where I learned of a new (and free) video conferencing and video messaging site,

From the Web site: ooVoo is the next evolution in online communication — a remarkably easy way to have a face-to-face video conversation with friends, family or colleagues, no matter where they are in the world. OoVoo is remarkably easy to use, easy to download, easy to install, and best of all: it’s FREE!

OoVoo is promoting a series of “ooVoo days” during which bloggers host small video conversations with members of their online communities on various topics. Parker was hosting a few sessions, so I signed up for one. A complete technology meltdown (on my end) prevented me from doing more than listening to and seeing Parker and two other participants, but I experienced enough to see the potential benefits of this technology for all aspects of business (not just marketing).

Communicating this way is personal, immediate and powerful. That’s because it’s much more dynamic than straight chat or one-to-one video chat, as you can see people’s expressions and see them moving and talking.

It’s also pretty easy to use (my issues were Mac-based). To get started you need only to download the software and get a cheap webcam and a headset (or speakers and a microphone). Then you should be good to go (if you’re on a PC, that is). The biggest problem as I see it is going to be Internet bandwidth. As it was, the video was cutting in and out frequently and the voice was buffering so the participants sounded like they had a terrible stutter (we have a T-1 line).

But for those of us whose clients are always looking for ways to lower the cost of PR and marketing (and whose aren’t?) this technology (with a tad more maturity) is a powerful and low/no cost addition to the toolkit. We’re going to keep an eye on it. You should too.


Entry filed under: New/Social Media, Trends.

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6 Comments Add your own

  • 1. » Blog Archive » Technology on the edge: ooVoo  |  February 19, 2008 at 10:41 pm

    […] unknown wrote an interesting post today onHere’s a quick excerptA complete technology meltdown (on my end) prevented me from doing more than listening to and seeing Parker and two other participants, but I experienced enough to see the potential benefits of this technology for all aspects of … […]

  • 2. katie  |  February 20, 2008 at 3:24 am

    Sorry to hear that were having trouble with the Mac beta version. Wanted to pass on the customer service/product development link that allows you to write up a description of the problem. I definitely helps to get user feedback so that problems and glitches can get solved quickly.


    I do online PR for several clients, including ooVoo and know that all these free services like ooVoo, twitter, google reader, ect. will help make daily agendas easier to handle–as soon as we get used to keeping up with the technology. It’s not easy, but a lot of fun once you get a hang of it.

  • 3. hbouchez  |  February 20, 2008 at 9:12 pm

    I love the program and will definitely keep working with ooVoo support to get it working on the Mac; they’ve been great so far. I’m excited about the technology and look forward to putting it to use to help our clients. Thanks much.

  • […] early adopter, God love her. Once she gloms onto something, she does it with gusto. She now oooVoos and/or Skypes with aplomb. She has several blogs. So it’s not surprising that she’s Twittering […]

  • 5. quatresols  |  July 24, 2008 at 11:58 am

    mise en place oovoo probleme de non connection pour ouvrir 1 compte merci d’1 reponse en francais

  • 6. cj davis  |  August 21, 2008 at 4:32 pm

    I am trying get my oovoo to connect. Im behind a firewall. Do you have the port information or a url where I can find some things to try? Thanks
    It really does work great at home.


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